Express Exchange Engage
I'm sure we are in the same position now as when the steam powered printing press was invented; just a little more confused. Everyone these days can own their own press. But we do want to hang on to our old concepts of how media might be controlled don't we? Put a filter on the naughty bits of the Internet so children aren't corrupted. Create a register so those damned telesales people don't disturb me with their sales pitch.
We know that most of the concepts to do with regulating communications and information are broken. Thankfully our legislators know it as well. Pretty hard to put National legislation on a World Wide media network like the Web or a communications network that uses Internet protocols.
As the ACMA report says, "One important consequence of this change is that regulation constructed on the premise that content could (and should) be controlled by how it is delivered is losing its force, both in logic and in practice".
The flipside to that is that it's pretty dumb to think - just by setting up "a channel" to deliver a particular piece of content and spamming away - it's of any use. The commercial media world has learnt that pretty well since the Web was invented. Governments and their agencies, on the other hand, are like stunned rabbits caught in a spotlight; spamming away from some echo chamber.
The new media world consists of communitites of interest or practice, like this one, forming up around a subject of inquiry; if for nothing else, to filter out the spam. So it is nice to see some people in an Aussie.gov department attempting to build a community, even if "The Network is (only) open to public sector employees and academics". i.e. PLUs (people like us).
It seems the academics are right. They say so in their report. "... innovation is not generally embedded into the strategy, planning and culture of public sector agencies". Well that's alright then. So long as we know. Now let's get back to work as usual. i.e. Delivering our services and talking to PLUs.